The name Riviera, Latin for coastline, was chosen to evoke the allure and affluence of the French Riviera.
The Riviera name was resurrected for two concept cars that were displayed at auto shows in 2007 and in 2013. A total of 1,127,261 Rivieras were produced.
While the early models stayed close to their original form, eight subsequent generations varied substantially in size and styling. Unlike its subsequent GM E platform stablemates, the Oldsmobile Toronado and Cadillac Eldorado, the Riviera was initially a front engine/rear-wheel drive platform, switching to front-wheel drive starting with the 1979 model year. It was a ground-up design on a new GM E platform debuting for the 1963 model year and was also Buick's first unique Riviera model. The Buick Riviera is a personal luxury car that was marketed by Buick from 1963 to 1999, with the exception of the 1994 model year.Īs General Motors' first entry into the personal luxury car market segment, the Riviera was highly praised by automotive journalists upon its high-profile debut.
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